PRIVACY POLICY

Last updated October 13, 2025

This Privacy Notice for Al-Ladidh ("we," "us," or "our"), describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:

• Download and use our Meta(Facebook, Whatsapp and others) application (Lifthar Masala), or any other application of ours that links to this Privacy Notice
• Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at admin@lifthar.in.

SUMMARY OF KEY POINTS

This summary provides key points from our Privacy Notice, but you can find out more details by reviewing the full notice.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.

Do we process any sensitive personal information? We do not process sensitive personal information.

Do we collect any information from third parties? We do not collect any information from third parties.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties.

How do we keep your information safe? We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission can be guaranteed to be 100% secure.

What are your rights? Depending on where you are located, you may have certain rights regarding your personal information.

How do you exercise your rights? The easiest way to exercise your rights is by submitting a data subject access request or by contacting us.

TABLE OF CONTENTS

1. WHAT INFORMATION DO WE COLLECT?
2. HOW DO WE PROCESS YOUR INFORMATION?
3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
4. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?
5. HOW DO WE HANDLE YOUR SOCIAL LOGINS?
6. HOW LONG DO WE KEEP YOUR INFORMATION?
7. HOW DO WE KEEP YOUR INFORMATION SAFE?
8. DO WE COLLECT INFORMATION FROM MINORS?
9. WHAT ARE YOUR PRIVACY RIGHTS?
10. CONTROLS FOR DO-NOT-TRACK FEATURES
11. DO WE MAKE UPDATES TO THIS NOTICE?
12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

The personal information we collect may include the following:

• names
• phone numbers
• email addresses
• mailing addresses
• billing addresses

Sensitive Information. We do not process sensitive information.

Payment Data. We may collect data necessary to process your payment if you choose to make purchases. All payment data is handled and stored by Razor Pay. You may find their privacy notice here: https://razorpay.com/privacy/

Social Media Login Data. We may provide you with the option to register with us using your existing social media account details. If you choose to do this, we will collect certain profile information about you from the social media provider.

Application Data. If you use our application(s), we may collect the following information if you grant us permission:

• Geolocation Information. We may request access to track location-based information from your mobile device to provide location-based services. You can change this in your device's settings.
• Push Notifications. We may request to send you push notifications. You can turn them off in your device's settings.

All personal information that you provide to us must be true, complete, and accurate.

Information automatically collected

In Short: Some information — such as your IP address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, and other technical information. This is primarily for security and analytics.

Information collected when you use our Meta(Facebook, Whatsapp and others) application(s). We access your Meta(Facebook, Whatsapp and others) basic account information, including your name, email, gender, birthday, current city, and profile picture URL. We may also request access to other permissions related to your account, and you may choose to grant or deny us access.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

We process your personal information for a variety of reasons, including:

• To facilitate account creation and manage user accounts.
• To deliver services to the user.
• To respond to user inquiries and offer support.
• To fulfill and manage your orders, payments, and returns.
• To enable user-to-user communications.
• To request feedback.
• To post testimonials.
• To evaluate and improve our Services, products, and marketing.
• To comply with our legal obligations.

3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We may share information in specific situations and/or with specific third parties.

We may need to share your personal information in the following situations:

• Business Transfers. We may share your information in connection with any merger, sale of company assets, financing, or acquisition of our business.

4. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?

In Short: We offer products, features, or tools powered by artificial intelligence.

As part of our Services, we offer AI Products. These tools are provided through third-party service providers like OpenAI. Your input, output, and personal information will be shared with and processed by these AI Service Providers. Our AI Products are designed for functions like AI bots and AI deployment.

5. HOW DO WE HANDLE YOUR SOCIAL LOGINS?

In Short: If you choose to register or log in using a social media account, we may have access to certain information about you.

Our Services allow you to register using third-party social media accounts. When you do, we receive profile information from your social media provider (e.g., name, email, friends list, profile picture). We will use this information only for the purposes described in this Privacy Notice.

6. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary. No purpose in this notice will require keeping your personal information for longer than twelve (12) months past the start of the idle period of the user's account. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it.

7. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented security measures to protect your personal information. However, no electronic transmission can be guaranteed to be 100% secure. Transmission of personal information to and from our Services is at your own risk.

8. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly collect data from children under 18. If you become aware of any data we may have collected from children under 18, please contact us at admin@lifthar.in.

9. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: You may review, change, or terminate your account at any time.

You have the right to withdraw your consent at any time. If you would like to review or change the information in your account or terminate your account, you can contact us using the information provided.

10. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and mobile operating systems include a Do-Not-Track ("DNT") feature. We do not currently respond to DNT browser signals.

11. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. We encourage you to review it frequently.

12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at admin@lifthar.in or contact us by post at:

Al-Ladidh
134, Anandam Nagar
Vayalur Road
Trichy, Tamilnadu 620017
India

13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country, you may have the right to request access to, correct, or delete the personal information we collect from you. To make such a a request, please fill out and submit a data subject access request.